JC Penney Campaign

Details

For the 2011 National Student Advertising competition, UVa’s Virginia Advertising team created an ad campaign for struggling retailer JC Penney. I was production chair for our team, which placed 5th nationally that year, and helped design and create campaign ads and the campaign book outlining our market research and campaign strategy.

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Roles

Art Director I Designer

Program

University of Virginia, Advertising team

Project Dates

2011